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Pipes and Pressure

Retail

Background

Retail design is increasingly incorporating technology and digital elements to create more engaging shopping experiences.

The retail apocolypse has come and gone - it left us with a landscape littered with empty big box stores and  cities with waitlists at DTC pop-ups.  So what's next? It's time to take a deep breath and recalibrate our strategies in order to remain competitive. To do this, retailers need to focus on three key points - customer experience, marketing automation, and digital integrations.


By improving customer experiences, retailers can capitalize on the growing demand for personalized shopping. This could be done through personalization software, which can recommend products to customers based on previous purchases. Additionally, retailers should embrace marketing automation to create streamlined customer experiences and target shoppers with offers that make sense for their individual needs.


Lastly, digital integrations can help retailers stay up-to-date with current trends and provide better insights into customer behavior. This could include integrating chatbots, AI-based analytics, and ecommerce platforms. By utilizing advanced technology, retailers will be able to create more tailored experiences, which will lead to greater loyalty and engagement. 


Ultimately, these three points can help retailers stay competitive in ever-changing marketplace. By investing in modern retail technologies that ensure customers have a seamless shopping experience, retailers can maximize sales and ensure their businesses remain profitable. 



Features

The Problem

  • competition from e-commerce, which has put pressure on physical retailers to adapt or suffer dwindling revenues. 

  • retailers have difficulty tracking customer data to identify what customers want when they come into stores; without this knowledge, it becomes harder for them to tailor their product offerings accordingly. 

  • spaces are no longer ideal as a space to be shopped and should rather be a place of experience with the purchase being discreet.





Our Solutions

Ultimately, physical stores must become places of inspiration where customers can enjoy spending time instead of merely being a space for completing transactions.

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